Josefa Buckingham - Fam Room S DSC_0562.

Fresh and simple

Josefa was in need of a fresh online look to feature 25 years of interior design work. She had a site but both it and her logo felt dated. Her previous webmaster was unreachable and she wanted something that could be updated easily. 


A modern template style with parallax scrolling and video was chosen and customized to fit Joey's style and taste. She wanted the new site to demonstrate the breadth of her expertise, while making it feel personal to her design eye. Kiki La Porta of DesCom Studios designed a new logo, so now there was a color template to match and style guide to follow. 


The nine-image portfolio grid on the homepage let me define the body of work to feature. This meant seven specific projects each with a written story and images to support it. Two other portfolio boxes on the grid are designed to take a site visitor to images of Transformation, before and after side-by-side comparisons of her work, and Inspiration - her own photographs from around the world that influences her design ideas. 

Over the course of the project, Joey left for Europe so the Comments tool was used so she could stay involved in site development, even on the other side of the pond. She also had a great idea of the kind of photographs she wanted to take so they could be added.

The homepage video loop is shot outside her own home windows. 

As simple as the site looks, simplicity takes thought and intention. The site design and fee, like Josefa's keen eye, demonstrates the  energy that goes into making it work. 

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