Potential Clients had no Idea
Matt runs a business that his parents started in the 70s. He grew the business from one framing shop to three locations around the bay area.
A decade or more ago, he launched a website that he used for years -- and it looked like it. It was dark, stagnant and really gave no sense of what they offer to customers.
After a site visit of the three business locations , I realized it was likely difficult for customers to understand the depth of the expertise -- artisans and fine craftspeople with your framing needs as their top priority.
I proposed taking a fresh, documentary-style approach to his story, while also giving him a place to develop an online mailing list, promote sales events, and demonstrate the beauty and mastery of their workmanship.
I'm impressed. I think you will be too.