Complex business plus blog
Paul runs the kind of consulting business most of us mere mortals don't fully understand. The challenge: How do I/we explain this work to both a specific and broader public? How can his services be found on the net? How can Paul clearly explain his value-added to a narrow audience in three disparate areas of focus?
We decided simpler was better. All the key words were added to Search Engine Optimization. I added a blog for Paul, which will help him build a database of people interested in innovation alliances. He will also be able to hold business Webinars right from his site.
Now he has a website where he can point clients and potential clients to - and that can help start a dialog for making the world a better place.